YouTube’s Push for TV Ad Dollars Is Hurting Its Business Right Now

YouTube advertising revenue (YoY growth):
1) 2019-Q1 – $3.0B
2) 2020-Q1 – $4.0B (↑ 33%)

YouTube CPMs in 2020-Q1 according to PMG:
1) Reserve – $30 to $35
2) Auction – $5 to $6

Overall, CPMs on YouTube were down ≈ 20% for the quarter.

More #1: Has YouTube Stolen Ad Revs From Legacy TV? Not Yet

More #2: YouTube Isn’t as Big as Most Analysts Thought—What that Meant for eMarketer’s Estimates

The post YouTube’s Push for TV Ad Dollars Is Hurting Its Business Right Now appeared first on Cross Screen Media.