YouTube’s new ad product makes the case for vertical video

YouTube has joined the vertical video ad battle with groups such as Facebook, Instagram, Spotify, and Snapchat.

Snapchat pioneered the format back in 2014.

70% of YouTube watch time is on mobile.

Below is an example:

Flashback: With IGTV, Instagram is betting that people want longer vertical videos

More #1: One of the World’s Biggest YouTube Channels Just Got Sold

More #2: Not all popular YouTubers are raking in cash for their videos

More #3: YouTube: TV is our fastest-growing market

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