YouTube Surpasses $30B in Ad Revenue

Three big questions re: YouTube:
1) How much advertising revenue did YouTube generate last year?
2) What share of total TV time does YouTube account for?
3) What share of total TV time does YouTube TV account for?

Big question #1: How much advertising revenue did YouTube generate last year?

YouTube advertising revenue (YoY growth):
1) 2019 – $15.1B
2) 2020 – $19.8B (↑ 31%)
3) 2021 – $28.8B (↑ 46%)
4) 2022 – $29.2B (↑ 1%)
5) 2023 – $31.5B (↑ 8%)

Interesting: Netflix grew revenue (↑ 7%) at roughly the same pace as YouTube (↑ 8%).

Big question #2: What share of total TV time does YouTube account for?

Quick answer: YouTube accounts for 9% of total TV time and 24% of streaming TV time.

Big question #3: What share of total TV time does YouTube TV account for?

Quick answer: YouTube TV accounts for 1.7% of total TV time.

Mr. Screens’ Crystal Ball: Look for YouTube TV’s share of TV viewing to increase as their overall subscriber number (8M) grows.

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