YouTube Has Starring Role in Q3 Earnings

YouTube advertising revenue (YoY growth):
1) 2019-Q3 – $3.8B
2) 2020-Q3 – $5.0B (↑ 32%)
3) 2021-Q3 – $7.2B (↑ 43%)

Wow #1: YouTube has paid out $30B to 2M creators through a revenue-sharing program over the past three years.

Wow #2: Mr. Beast spends $48M/year on production for YouTube videos.

Interesting: 25% of time spent on YouTube (250M hours/day) is with music content.

More #1: YouTube CEO Susan Wojcicki built a $1 trillion video empire by skirting scrutiny and not acting like Facebook. But insiders say a reckoning is coming as the division soars to new heights.

More #2: How YouTube Makes Sure Its Hitmakers Don’t Stumble

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