Why Amazon Wants to Buy 22 Regional Sports Networks

D’oh! Last week we wrote about the potential bidders and left out potentially the most disruptive in Amazon.

Key questions from TV[R]EV’s Mike Shields:
1) Does Amazon think owning these RSNs will drive Prime subs? If so, that suggests it will only carry them on Prime. I can’t imagine leagues would allow that?

2) If not, that means Amazon plans to keep RSNs on cable systems. If so, how does that help them?

Amazon paid $130M for 2-years of streaming rights for NFL Thursday Night Football, but this bet would be 150X larger if the estimated $20B+ price tag is real.

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