Why ACR Data Is Poised To Become The Future Of TV Measurement

How big can the ACR market be? A recent study projects that the market will grow to $5B by 2021.

What is ACR? Audio Content Recognition (ACR) is a technology that identifies the content that is playing (TV show, etc.) based on what it hears. It is alternative to collecting viewership through panels (Nielsen, etc.) and/or set-top box data (ComScore, etc.).

75% of all TV sets in use by 2022 will be smart TVs that can connect to the internet.

Smart TV market share:
1) Samsung — 40%
2) Vizio — 30%
3) Others — 30%

More. Automatic Content Recognition: How It Works

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