Who Killed the Great American Cable-TV Bundle?

Traditional pay-TV subscribers by year according to Bloomberg Intelligence:
1) 2012–100.6M
2) 2013–100.4M
3) 2014–99.9M
4) 2015–98.5M
5) 2016–96.5M
6) 2017–95.2M

The average cable bill has risen to $106.20 per month.

Perspective: 80%+ of U.S. HH still subscribe to traditional pay-TV. A loss of 600K subscribers in a given quarter amounts to 0.6% of total subscribers.

Roughly 70% of those cutting traditional pay-TV are moving over to streaming.

Subscriber growth in 2018-Q2:
1) Traditional pay-TV — ↓ 849K
2) Streaming pay-TV — ↑ 691K

Source of pay-TV:
1) Cable — 52%
2) Satellite — 34%
3) Phone — 10%
4) Streaming — 4%

Few channels matter: In 2017, the average pay-TV subscriber tuned into 15 out of the 198 channels that were available to them.

% of TV channels viewed:
1) 2005–16%
2) 2010–12%
3) 2015–8%
4) 2017–7%

More #1: Leading analyst detects signs of pace of US cord-cutting slowing down

More #2: The little live-TV streaming service that could

More #3: Survey Says! How The Great Cord Cutting Myth Gets Spread

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