What Is the Vizion for Vizio’s IPO?

Big news: Vizio went public last Thursday on the New York Stock Exchange.

Key details for Vizio:
1) Founded in 2002
2) 620 employees (70 in Platform+ division)
3) 83M TVs sold over the past 15 years

Big question: How does Vizio make money?

Vizio revenue breakdown (% of total):
1) Hardware – $1.9B (93%)
2) Platform+ – $147M (7%)
3) Total – $2.0B

Vizio total revenue (YoY growth):
1) 2018 – $1.8B
2) 2019 – $1.8B (↑ 3%)
3) 2020 – $2.0B (↑ 11%)

Vizio Platform+ revenue (YoY growth):
1) 2018 – $36M
2) 2019 – $63M (↑ 74%)
3) 2020 – $147M (↑ 133%)

Quote from Mike O’Donnell – Chief Revenue Officer @ Vizio’s Platform+ division:
“We make money when we sell a TV and we make money every time a TV gets turned on.”

Vizio profit margin by product type:
1) Platform+ – 76%
2) Hardware – 10%

Vizio Smartcast (AVOD) accounts (YoY growth):
1) 2018 – 3.6M
2) 2019 – 7.6M (↑ 111%)
3) 2020 – 12.2M (↑ 61%)

Vizio Smartcast hours (YoY growth):
1) 2019 – 4.5B
2) 2020 – 12.3B (↑ 173%)

Vizio Smartcast average revenue per user (ARPU)(YoY growth):
1) 2019 – $7.31
2) 2020 – $12.99 (↑ 78%)

Video: Frank Buckley Interviews: William Wang, VIZIO Co-founder & CEO

More: Vizio Files for IPO: TV Maker Had 12.2 Million Streaming Accounts at End of 2020

The post What Is the Vizion for Vizio’s IPO? appeared first on Cross Screen Media.