What Headwinds? Facebook Tops Revenue Estimates In Spite Of…Everything

Author

Michael Beach
August 05, 2020

Facebook advertising revenue (YoY growth):
1) 2015-Q2 – $3.8B
2) 2016-Q2 – $6.2B (↑ 63%)
3) 2017-Q2 – $9.2B (↑ 47%)
4) 2018-Q2 – $13.0B (↑ 42%)
5) 2019-Q2 – $16.6B (↑ 28%)
6) 2020-Q2 – $18.3B (↑ 10%)

About that boycott: Facebook added $1.7B in quarterly revenue despite 1,000 major brands pausing their advertising!

Big question: Why did the boycott have little impact on revenue growth?

Quick answer: ≈ 6% of advertising revenue for Facebook comes from major brands.

Advertisers on Facebook by year (YoY growth):
1) 2016 – 3M
2) 2017 – 5M (↑ 67%)
3) 2018 – 7M (↑ 40%)
4) 2019 – 8M (↑ 14%)
5) 2020 – 9M (↑ 13%)

Share of Facebook advertisers that joined the boycott:
1) Boycott – 1K (0.01%)
2) No boycott – 8.99M (99.99%)

Facebook advertising revenue per user in the U.S. and Canada (YoY growth):
1) 2015-Q2 – $8.63
2) 2016-Q2 – $13.74 (↑ 59%)
3) 2017-Q2 – $18.93 (↑ 38%)
4) 2018-Q2 – $25.43 (↑ 34%)
5) 2019-Q2 – $32.60 (↑ 28%)
6) 2020-Q2 – $35.58 (↑ 9%)

Facebook daily active users in the U.S. & Canada (YoY growth):
1) 2015-Q2 – 164M
2) 2016-Q2 – 175M (↑ 7%)
3) 2017-Q2 – 183M (↑ 5%)
4) 2018-Q2 – 185M (↑ 1%)
5) 2019-Q2 – 187M (↑ 1%)
6) 2020-Q2 – 198M (↑ 6%)

The next target for Facebook everyone: TikTok

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