We still don’t know what’s in Apple’s streaming service, how much it will cost, or why we should…

Big news: More details have come to light about Apple's upcoming Apple TV+ streaming service, but many questions remain.

What we currently know:
1) No ads
2) Available in 100+ countries
3) A-list content creators (see below)

What we still don’t know:
1) What it will cost
2) Everything else 

The big question: Where does Apple TV+ fit?

Video: Apple TV+ Preview — Coming Fall 2019

Content producers showcased at the event:
1) Oprah
2) Steven Spielberg
3) Jennifer Aniston
4) Reese Witherspoon
5) Steve Carell
6) J.J. Abrams
7) Big Bird

Massive audience: Apple recently announced that they had 1.4B active devices with 900M of those being iPhones.

Quick math on the potential opportunity for Apple TV+:
1) Global Apple customers — ≈ 900M
2) Conversion rate — 10%
3) The potential customer base for Apple TV+ — 90M
4) Monthly subscription cost — $10
5) Revenue/month — $900M
6) Revenue/year — $10.8B

Flashback: Apple’s TV industry embrace was an inevitable surprise

Podcast: Is Apple TV+ Just Another Video Streaming Service?

More #1: 25 Questions About Apple’s TV and News Announcements

More #2: Examining the Narratives Surrounding Apple’s Announcements

More #3: How Will Apple TV+ Shake Up Netflix? Analysts Are Split

The post We still don’t know what’s in Apple’s streaming service, how much it will cost, or why we should… appeared first on Cross Screen Media.