Volatility Has Some TV Advertisers Seeing (And Paying) Double

81 different prime-time shows are returning to broadcast this year.

Change in advertising cost (% of total) according to AdAge:
1) Increased – 38 (47%)
2) Flat – 22 (27%)
3) Decreased – 21 (26%)

Flashback: TV’s most expensive commercials for the 2019-’20 season

$/Spot for This is Us (NBC):
1) 2017-18 – $394K
2) 2018-19 – $434K (↑ 11%)
3) 2019-20 – $359K (↓ 17%)
4) 2020-21 – $476K (↑ 33%)

$/Spot for Sunday Night Football (NBC) (% change):
1) 2017-18 – $700K
2) 2018-19 – $666K (↓ 5%)
3) 2019-20 – $685K (↑ 3%)
4) 2020-21 – $784K (↑ 14%)

Top 10 most expensive prime-time shows:
1) Sunday Night Football (NBC) – $784K
2) Thursday Night Football (Fox) – $625K
3) This is Us (NBC) – $476K
4) The Voice – Monday (NBC) – $254K
5) The Masked Singer (Fox) – $226K
6) The Voice – Tuesday (NBC) – $217K
7) Grey’s Anatomy (ABC) – $214K
8) The Bachelorette (ABC) – $170K
9) Young Sheldon (CBS) – $157K
10) The Bachelor (ABC) – $155K

More: ‘Double what we would normally pay’: Unstable fourth quarter TV ad market is pushing up prices

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