Voice Assistant Use Reaches Critical Mass

A recent report from eMarketer estimates that 78M individuals in the U.S. will use a smart speaker this year.

U.S. smart speaker users by year (YoY growth):
1) 2017 – 46M
2) 2018 – 66M (↑ 43%)
3) 2019P – 78M (↑ 18%)
4) 2020P – 85M (↑ 9%)
5) 2021P – 89M (↑ 5%)

Top smart speaker tasks according to Social Lens Research:
1) Getting directions
2) Making phone calls
3) Listening to music
4) Finding nearby stores

In the market?  The team at Axios has you covered with this feature comparison.

More #1: Facebook Approached Netflix, Disney to Support TV Chat Device

More #2: Smart speaker adoption in US reaches 66M units, with Amazon leading

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