VidCon at 10: How a “Thrown-Together” Event Gave Rise to the Influencer Era

VidCon attendance by year:
1) 2010 – 1,400
2) 2019 – 75,000+

What is VidCon?  VidCon is an online video conference held annually since 2010.  Its primary focus is original content native to digital platforms such as YouTube.

What are the top platforms at VidCon?
1) YouTube
2) Instagram
3) Facebook
4) TikTok
5) Snap
6) Twitter

What do influencers want from a platform? Influencers want to build an audience and then tools to help monetize that audience.

Key updates from the influencer wars:
1) Youtube is launching additional monetization options such as subscriptions
2) Facebook is also offering updates to its subscription offering along with custom video ad breaks

More #1: TikTok Stars Are Preparing to Take Over the Internet

More #2: A Decade After The Basement Ballroom, VidCon Has Become Essential In Influencer World

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