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Viacom’s Bob Bakish: Entertainment-Only Pay TV Option Coming This Year
Michael Beach
April 19, 2018
Entertainment pack. No sports. Priced between $10-$20.
Quote from Bob Bakish — CEO @ Viacom.“The transformational opportunity is to bring in a new entry segment at a much lower price point,” Bakish said. The industry needs “a path to bring in someone who wants high-quality entertainment” but doesn’t want to pay for sports channels. With a truly low-cost entertainment option, MVPDs can also offer more flexibility to consumers to “trade up from and trade down as the household needs change.”
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