U.S. Digital Ad Revenue Passes $100 Billion, Driven By Video, Mobile

Digital advertising (the U.S. only) passed $100B in annual revenue for the first time last year.

U.S. digital ad spend (YoY growth) according to the IAB:
1) 2009 — $22.7B
2) 2010 — $26.0B (↑ 15%)
3) 2011 — $31.7B (↑ 22%)
4) 2012 — $36.6B (↑ 15%)
5) 2013 — $42.8B (↑ 17%)
6) 2014 — $49.5B (↑ 16%)
7) 2015 — $59.6B (↑ 20%)
8) 2016 — $72.6B (↑ 22%)
9) 2017 — $88.3B (↑ 22%)
10) 2018 — $107.5B (↑ 22%)

Mobile share of digital ad spend:
1) 2012–9%
2) 2013–17%
3) 2014–25%
4) 2015–35%
5) 2016–51%
6) 2017–57%
7) 2018–65%

Share of spend by ad format:
1) Search — 45%
2) Banner — 31%
3) Video — 15%
4) Other — 9%

More #1: IAB: U.S. digital ad revenues surpass $100 billion for first time

More #2: Turf war: Can digital heavyweights fend off linear TV’s online land grab?

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