Top 2022 Streaming Programs: Stranger Things Have Happened

Four big questions re: most popular streaming shows in 2022:
1) What were the most popular streamed shows and movies?
2) What metric should media companies optimize for in 2023?
3) Did people spend more time streaming in 2022 vs. 2021?
4) What is the most popular streaming service for original series?

Big question #1: What were the most popular streamed shows and movies?

Top streaming shows by minutes viewed according to Nielsen:
1) Stranger Things (Netflix) – 52B
2) NCIS (Netflix) – 38B
3) Cocomelon (Netflix) – 38B
4) Ozark (Netflix) – 31B
5) Encanto (Disney+) – 27B

Top streaming movies by minutes viewed:
1) Encanto – 27B
2) Turning Red (Disney+) – 11B
3) Sing 2 (Netflix) – 11B
4) Moana (Disney+) – 9B
5) The Adam Project (Netflix) – 6B

Flashback: What Show Streamed More Than Squid Game?

Wow: Netflix accounted for 64%+ of Nielsen’s top 10 lists through Q3!

Big question #2: What metric should media companies optimize for in 2023?

Quick answer: Attention/Time = Revenue.  Revenue > Subscribers.

Quote from Tal Chalozin – Co-Founder and CTO @ Innovid:“Get to translating – and get to focusing on time spent rather than simply scale. There’s an old line from the linear TV world: the business of TV isn’t about creating the best content; it’s about creating content that’s good enough for the audience to keep watching.”

Screen Wars Podcast: Innovid CTO Tal Chalozin On The New Normal of Digital Media

Big question #3: Did people spend more time streaming in 2022 vs. 2021?

Quick answer: Yes.  2.3T minutes more.(↑ 27%).

American’s time spent streaming (YoY growth) according to Nielsen:
1) 2021 – 15.3M years (7.9T minutes)
2) 2022 – 19.4M years (10.2T minutes) (↑ 27%)

Big question #4: What is the most popular streaming service for original series?

Share of demand for streaming originals according to Parrot Analytics:
1) Netflix – 42%
2) Amazon Prime – 11%
3) Disney+ – 10%
4) Apple TV+ – 7%
5) HBO Max – 6%

Screen Wars Podcast: Julia Alexander on the Impact of Ad-Supported Streaming

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