The personalization of pay TV

AT&T announced the launch of a 2nd streaming service called AT&T Watch.

Who this is targeting: This new service is a true skinny bundle targeting non-sports fans.

Interesting: The service will be free for AT&T wireless customers who have an unlimited data plan.

Channel packages for AT&T Watch:
1) 37 channels — $16
2) 46 channels — $20

The streaming wars (monthly cost):
1) Hulu Live — $40
2) DirecTV Now — $35
3) Sling TV — $20
4) PlayStation Vue — $40
5) YouTube TV — $40
6) Verizon — TBD
7) Charter Spectrum TV Stream — $22
8) CenturyLink — $15
9) Comcast Instant TV — $18
10) Philo — $16
11) Spectrum Choice — $25
12) AT&T Watch — $16

More #1: From witness stand, AT&T chief details new $15-a-month streaming service

More #2: ‘We’re treating it like TV’: Why Scripps-owned Newsy has gone over the top

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