The next front of the streaming wars is the battle for ad-supported programming

CTV/OTT ad spend by year according to Magna Global:
1) 2018 — $2.7B
2) 2019 — $3.8B (↑ 41%)
3) 2020 — $5.0B (↑ 32%)

The players in CTV/OTT advertising w/ monthly users:
1) Hulu — 55M
2) Amazon — 30M
3) Roku — 27M
4) Tubi — 20M
5) Sony Crackle — 18M
6) Pluto TV –12M
7) Xumo — 6M

Share of ad minutes shared between network and distributor:
1) Ad-supported streaming — 30%
2) Traditional pay-TV — 13%

More #1: People are flocking to Netflix and Hulu, and it’s a growing concern for advertisers needing to market to the rich

More #2: Remember Free TV? It’s Coming Back in a Big Way

More #3: Industry insiders say free streaming services like Tubi and XumoTV could become M&A targets, as subscription fatigue sets in

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