Super Bowl Streaming Viewership Poised To Surge

The big question: How much will streaming grow compared to last year?

Streaming viewership by year (YoY change):
1) 2014–531K
2) 2015–973K (↑ 83%)
3) 2016–1.4M (↑ 44%)
4) 2017–1.7M (↑ 21%)
5) 2018–2.6M (↑ 53%)

Streaming share of total viewership by year:
1) 2014–0.5%
2) 2015–0.9%
3) 2016–1.3%
4) 2017–1.5%
5) 2018–2.5%

Streaming viewers for Fox Sunday afternoon (YoY change):
1) 2017–115K
2) 2018–240K (↑ 108%)

Streaming viewers for NBC Sunday night (YoY change):
1) 2017–176K
2) 2018–318K (↑ 81%)

Streaming share of total viewership by network:
1) Thursday night (Amazon) — 3.4%
2) Sunday night (NBC) — 1.6%
3) Sunday afternoon (Fox) — 1.3%

Our prediction: Total streaming grows 50% YoY (3.9M) accounting for 3.5% of total viewership.

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