Super Bowl LV Advertising: By the Numbers

Estimated cost per 30s spot by year (YoY growth) according to Nielsen Media Research:
1) 2011 – $3.1M (↑ 5%)
2) 2012 – $3.5M (↑ 13%)
3) 2013 – $3.8M (↑ 9%)
4) 2014 – $4.0M (↑ 5%)
5) 2015 – $4.3M (↑ 6%)
6) 2016 – $4.5M (↑ 6%)
7) 2017 – $5.0M (↑ 11%)
8) 2018- $5.2M (↑ 4%)
9) 2019 – $5.3M (↑ 2%)
10) 2020 – $5.6M (↑ 6%)
11) 2021P – ≈$5.5M (↓ 2%)

Super Bowl in-game ad spend by year (YoY growth) according to Kantar Media:
1) 2015 (NBC) – $322M
2) 2016 (CBS) – $376M (↑ 17%)
3) 2017 (FOX) – $430M (↑ 14%)
4) 2018 (NBC) – $341M (↓ 21%)
5) 2019 (CBS) – $339M (↓ 1%)
6) 2020 (FOX) – $449M (↑ 33%)

Minutes of ads per Super Bowl (YoY growth) according to Kantar Media:
1) 2013 – 51:40
2) 2014 – 47:15 (↓ 9%)
3) 2015 – 48:05 (↑ 2%)
4) 2016 – 49:30 (↑ 3%)
5) 2017 – 51:30 (↑ 4%)
6) 2018 – 51:20 (↓ 0%)
7) 2019 – 49:31 (↓ 4%)
8) 2020 – 51:15 (↑ 4%)
9) 2021P – 46:00 (↓ 10%)

Mrs. Screen’s early pick for best commercial goes to the collaboration between Jeep and Bruce Springsteen.

Video: Jeep® | The Middle

More: All the 2021 Super Bowl Commercials

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