Sound and Maybe Fury: Facebook Turns Up Volume on Video Ads, Spins It as Good News

Facebook is testing autoplay ads on mobile that have the sound turned on by default.

Why does this matter? Video ads with the sound off create a similar metrics problem as % of pixels in view (see above).

The explosion of video ads on Facebook has brought this to the forefront since most brands media plans now include a significant amount of advertiser where the consumer may never hear audio.

For comparison. Snapchat claims that 70% of their ads run with the sound on.

The post Sound and Maybe Fury: Facebook Turns Up Volume on Video Ads, Spins It as Good News appeared first on Cross Screen Media.