Roku Leads U.S. Connected-TV Market, Apple TV Expected to Lag Rivals (Study)

Roku continues to lead the exploding connected-TV market with a share of 23%.

Ranking by subscribers in the U.S.:
1) Roku — 38.9m
2) Chromecast — 36.9m
3) Amazon Fire — 35.8m
4) Apple TV — 21.3m

Ranking by market share in the U.S.:
1) Roku — 23%
2) Chromecast — 22%
3) Amazon Fire — 21%
4) Apple TV — 13%

168m people in the U.S. will stream video via a connected device this year.

That number is up 10% from last year.

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