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Research: State of the Screens Industry Pulse Survey H2 2021
Michael Beach
May 05, 2022
Cross Screen Media, in conjunction with the Benchmark Company, surveyed industry players (including many SOTS readers!) across agencies, brands, and networks on topics including:
1) Key trends and expectations for the video advertising industry
2) Expected shifts in cross screen spend and allocation
3) How expectations compare between ad buyers and networks
The post Research: State of the Screens Industry Pulse Survey H2 2021 appeared first on Cross Screen Media.
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