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Procter & Gamble Cut Up to $140 Million in Digital Ad Spending Because of Brand Safety Concerns
Michael Beach
May 10, 2018
Sales: ↑ 2% against projectionAd Spend: ↓ $100 — $140m
This is a good reminder that an ad that is never seen by a human has a tough time increasing sales.
More on this topic. ‘There’s a lot more crap than there is premium’: Buyers cast doubts on publishers’ pivot to video
The post Procter & Gamble Cut Up to $140 Million in Digital Ad Spending Because of Brand Safety Concerns appeared first on Cross Screen Media.
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