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Overexposure, Not Anthem Protests, Blamed for NFL’s Ratings Woes
Is too much supply the main cause of the downward trend in NFL TV ratings?
The NFL makes roughly $7.3b each year from TV rights.
Ratings comparison (2017 vs.):
1) 2016: ↓ 5%
2) 2015: ↓ 15%
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6827fee3-36c9-4f3d-8bfc-dec07c196104/image.png?t=1720554516)
What about the anthem protests? Viewership in blue states is dropping faster than in red states.
Viewership decline:
1) Blue states: ↓ 10%
2) Red states: ↓ 9%
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/37e4ff62-508b-4978-9b5d-947a604bea2f/image.png?t=1720554525)
More on the NFL. ESPN Can’t Afford Monday Night Football Any More
Yikes!. Every pay-TV subscriber in the U.S. pays $21.50/year to watch Monday Night Football as a part of their monthly bill.
More on this topic. TV Ad Prices: Football Hikes, ‘This Is Us’ Soars, ‘Walking Dead’ Stumbles, ‘Empire’ Falls
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ef89cda2-ea1b-480e-885c-9999dc44a24f/image.png?t=1720554553)
The post Overexposure, Not Anthem Protests, Blamed for NFL’s Ratings Woes appeared first on Cross Screen Media.
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