OTT Ads Pay Off for Tegna Unit

Background on Tegna. Tegna is a local broadcast and digital media company with 46 stations in 38 markets.

Last year Tegna launched a new division focused on over-the-top (streaming).

Smart. They began securing inventory beyond their broadcast footprint and ran campaigns in 147 additional markets (185 total).

The post OTT Ads Pay Off for Tegna Unit appeared first on Cross Screen Media.