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On-demand streaming now accounts for the majority of audio consumption, says Nielsen

Album sales (digital and physical) by year (% change YoY):
1) 2016–205.5M
2) 2017–169.2M (↓ 18%)

# of streams by year (% change YoY):1) 2016–252B2) 2017–400B (↑ 59%)

The streaming share of audio consumption by year:
1) 2015–22%
2) 2016–38%
3) 2017–54%

Top 4 artists by # of streams:
1) Drake
2) Kendrick Lamar
3) Ed Sheeran
4) Taylor Swift

# of tracks with 500M+ streams:
1) 2016–6
2) 2017–19

Some love for the Boomers! Vinyl now accounts for 14% ofphysical album sales and has grown in volume for 12 consecutive years.

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