Netflix, Welcome to Ratings Hell

Michael Beach
July 24, 2019

Netflix subscriber growth in 2019-Q2:
1) Projected – 5.0M
2) Actual – 2.7M

Netflix subscriber total in the U.S.:
1) 2019-Q1 – 60.2M
2) 2019-Q2 – 60.1M (↓ 100K)

This is their first net subscriber loss since 2011.

Netflix monthly cost for a standard plan in the U.S.:
1) Oct-2017 – $11
2) Jan-2019 – $13 (↑ 18%)

Hold the panic: Great take from Matthew Ball on why this subscriber drop is overblown.

Our take: Any business would gladly take a 0.1% drop in customers if they could increase prices by 18%!

Stranger Things viewers over the first four days of release:
1) Season 2 (Oct-2017) – 10.6M
2) Season 3 (Jul-2019) – 12.8M (↑ 21%)

Video: All growth opportunities for Netflix are going to be coming from abroad, says Axios’ media reporter

Podcast #1: Recode’s Peter Kafka: ‘Netflix is winning’

Podcast #2: The battle to dethrone Netflix

More #1: Netflix Won’t Be Felled by Recession, Bond Markets, Debt or Cash Losses (Netflix Misunderstandings, Pt. 8)

More #2: Netflix thought it would have 5 million new subscribers this quarter. Instead it added 2.7 million.

More #3: ‘The Town Hall of Hollywood.’ Welcome to the Netflix Lobby.

or to participate.