Madison Avenue Predicts Football Viewership Will Drop Again This Year (EXCLUSIVE)

Variety surveyed ad buyers to get their take on where NFL TV ratings would land compared to last season.

Ratings last season were down 8% or roughly 1.4m people per game.

The chart below shows the survey estimates for 2016–17 and 2017–18 with the actual for 2017–18.

More on this topic. Here’s How the NFL Plans to Bounce Back From Last Year’s Ratings Drop

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