Loyalty Becomes a “Sticking Point” in a Competitive Streaming Environment

Share of SVOD subscribers still active after one year according to ANTENNA:
1) Netflix – 65%
2) Hulu – 50%
3) CBS All Access – 49%
4) Starz – 48%
5) Showtime – 44%
6) HBO Now – 43%

Share of SVOD subscribers that cancel within three months:
1) Showtime – 34%
2) HBO Now – 31%
3) CBS All Access – 29%
4) Starz – 27%
5) Netflix – 23%
6) Hulu – 18%

Share of respondents who selected various services with $50 to spend according to Corus:
1) Netflix – 84%
2) Hulu – 57%
3) Disney+ – 49%
4) Amazon Prime – 48%
5) CBS All Access – 16%
6) Showtime – 13%
7) HBO – 12%
8) Apple TV+ – 12%
9) Starz – 10%

Average monthly household streaming video cost (% change) according to the Harris Poll:
1) Nov-19 – $30
2) Mar-20 – $37 (↑ 23%)

Share gain for streaming hours between February and March according to Comscore:
1) Netflix – ↑ 1.5%
2) Amazon Prime – ↑ 1.5%
3) Disney+ – ↑ 0.5%
4) YouTube – ↓ 0.1%
5) Other – ↓ 0.5%
6) Hulu – ↓ 2.9%

Time spent with SVOD services according to eMarketer:
1) 2018 – 0h 44m (↑ 20%)
2) 2019 – 0h 51m (↑ 15%)
3) 2020P – 1h 2m (↑ 23%)
4) 2021P – 1h 7m (↑ 7%)
5) 2022P – 1h 10m (↑ 5%)

Podcast: The Streaming ‘Infinity War’

More #1: The Ringer’s Guide to Which Streaming Service Is Right for You

More #2: Content, Cars, and Comparisons in the “Streaming Wars”

More #3: Premium Entertainment Streaming Services during COVID-19

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