Is The Metaverse Really The Answer To Meta’s Problems?

Big news: Facebook suffered the largest one-day drop ever (↓ 26% or ↓ $230B) after weaker-than-expected revenue/user/growth.

Meta advertising revenue (YoY growth):
1) 2015 – $17.1B
2) 2016 – $26.9B (↑ 57%)
3) 2017 – $39.9B (↑ 49%)
4) 2018 – $55.0B (↑ 38%)
5) 2019 – $69.7B (↑ 27%)
6) 2020 – $84.2B (↑ 21%)
7) 2021 – $114.9B (↑ 37%)

Meta daily active users in the U.S. & Canada (YoY growth):
1) 2015-Q4 – 169M
2) 2016-Q4 – 180M (↑ 7%)
3) 2017-Q4 – 184M (↑ 2%)
4) 2018-Q4 – 186M (↑ 1%)
5) 2019-Q4 – 190M (↑ 2%)
6) 2020-Q4 – 195M (↑ 3%)
7) 2021-Q4 – 195M (↑ 0%)

Quote from Mark Zuckerberg – CEO @ Meta:“Although our direction is clear, it seems that our path ahead is not quite perfectly defined.”

Flashback: Why Isn’t Facebook (Meta) Getting Likes From Young Users?

Big question #1: What is happening with time spent with Facebook and Instagram?

Time spent in minutes with Facebook for the U.S. (YoY growth) according to Sensor Tower / Morgan Stanley:
1) 2016 – 1.9T 
2) 2017 – 2.4T (↑ 25%)
3) 2018 – 2.4T (↑ 2%)
4) 2019 – 2.3T (↓ 8%)
5) 2020 – 2.7T (↑ 21%)
6) 2021 – 2.9T (↑ 7%)

Time spent in minutes with Instagram for the U.S. (YoY growth):
1) 2016 – 904B 
2) 2017 – 1.5T (↑ 65%)
3) 2018 – 1.6T (↑ 7%)
4) 2019 – 1.5T (↓ 6%)
5) 2020 – 1.6T (↑ 4%)
6) 2021 – 1.7T (↑ 9%)

Growth in time spent with social media for the U.S. between 2019-21:
1) Facebook + Instagram – ↑ 23%
2) Everyone else – ↑ 76%

Share of Gen Z that use Instagram weekly according to Forrester:
1) 2019 – 64%
2) 2020 – 61%
3) 2021 – 57%

The post Is The Metaverse Really The Answer To Meta’s Problems? appeared first on Cross Screen Media.