Is Discovery+ A Fixer Upper?

Discovery+ subscribers:
1) Dec-20 – 5.2M
2) Feb-21 – 11.0M
3) Mar-21 – 13.0M
4) Apr-21 – 15.0M
5) Jun-21 – 17.0M
6) Aug-21 – 18.0M
7) Sep-21 – 20.0M

Median age for a Discovery viewer by platform:
1) Discovery+ – 40
2) Discovery Go – 43
3) Discovery Linear – 57

Household income for a Discovery viewer by platform:
1) Discovery+ – $88K
2) Discovery Go – $75K
3) Discovery Linear – $74K

Interesting: Discovery mapping out their POV on the competitive landscape.

The post Is Discovery+ A Fixer Upper? appeared first on Cross Screen Media.

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