Is Cord Cutting Still All the Rage?

YoY change in pay-TV subscribers:
1) Traditional pay-TV – ↓ 5.5M
2) Streaming pay-TV – ↑ 538K
3) Total pay-TV – ↓ 4.9M

Total pay-TV subscriptions (YoY growth):
1) 2018 – 92.3M
2) 2019 – 89.1M (↓ 4%)
3) 2020 – 85.6M (↓ 4%)
4) 2021 – 80.7M (↓ 6%)

Traditional pay-TV subscriptions (YoY growth):
1) 2018 – 85.1M
2) 2019 – 79.5M (↓ 7%)
3) 2020 – 73.6M (↓ 7%)
4) 2021 – 68.2M (↓ 7%)

Streaming pay-TV subscriptions (YoY growth):
1) 2018 – 7.2M
2) 2019 – 9.6M (↑ 33%)
3) 2020 – 12.0M (↑ 25%)
4) 2021 – 12.5M (↑ 4%)

Total broadband subscriptions (YoY growth):
1) 2019 – 101.2M
2) 2020 – 105.8M (↑ 5%)
3) 2021 – 108.4M (↑ 2%)

Big question: How important are news and sports to pay-TV subscribers?

Quick answer: Roughly 2/3 of pay-TV subscribers are regular sports and news viewers.

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