Instagram’s Content Factories Are Huge—And That’s a Problem for Facebook

Influencer spend on Instagram according to Instascreener (QoQ growth):
1) 2018-1Q – $163M
2) 2018-2Q – $171M (↑ 5%)
3) 2018-3Q – $174M (↑ 2%)
4) 2018-4Q – $235M (↑ 35%)
5) 2019-1Q – $265M (↑ 13%)

Key details for Instagram:
1) Instagram accounts for $0.54 out of every $1.00 of new advertising revenue for Facebook.

2) Some estimate that Instagram would be worth $200B as a standalone company!

Flashback: With IGTV, Instagram is betting that people want longer vertical videos

Instagram user growth by year:
1) 2010 – 1M
2) 2011 – 10M (↑ 900%)
3) 2012 – 50M (↑ 400%)
4) 2013 – 150M (↑ 200%)
5) 2014 – 300M (↑ 100%)
6) 2015 – 400M (↑ 33%)
7) 2016 – 600M (↑ 50%)
8) 2017 – 800M (↑ 33%)
9) 2018 – 1B (↑ 25%)

More #1: ‘It’s found money’: YouTube stars look for ways to expand to Facebook

More #2: The Sky Is Fake on Instagram

More #3: Where Everyone’s an Influence

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