Influencer Marketing Has Peaked — Here’s What’s Next

The average cost per paid influencer post on YouTube (YoY growth) according to Izea:
1) 2014 – $420
2) 2015 – $833 (↑ 98%)
3) 2016 – $6,150 (↑ 638%)
4) 2017 – $7,954 (↑ 29%)
5) 2018 – $4,085 (↓ 49%)
6) 2019 – $6,700 (↑ 64%)

The average cost per paid influencer post on Instagram (YoY growth):
1) 2014 – $134
2) 2015 – $381 (↑ 184%)
3) 2016 – $863 (↑ 126%)
4) 2017 – $1,170 (↑ 36%)
5) 2018 – $1,144 (↓ 2%)
6) 2019 – $1,643 (↑ 4%)

The average cost per paid influencer post on Instagram by follower count according to Mediakix:
1) 10K – $500
2) 50K – $4,000
3) 500K – $10,000
4) 1M – $25,000

Cost to acquire 1,000 fake followers according to Masarah Paquet-Clouston:
1) YouTube – $49
2) Facebook – $39
3) Instagram – $16

More #1: ‘It’s very transactional’: Confessions of a marketer on working with influencers

More #2: “At What Point Is 3 Million Gonna Be Success?” : The Ever-Evolving, Often Perilous Business of Being a YouTube Star

More #3: Influencer Marketing Has Peaked — Here’s What’s Next

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