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How to Watch Christmas Specials and Movies on TV: 2019 Holiday Viewing Guide

Boom: TV Guide has a breakdown of where to watch your favorite shows across 15 networks and streaming services!

Key details for Hallmark’s Countdown to Christmas:
1) Hallmark started airing Christmas movies in 2002
2) They will make 103 movies this year, and 43 (41%) are about Christmas
3) The channel goes 24/7 Christmas between October and January
4) 72M people watched Christmas programming on the Hallmark Channel in 2018
5) The Hallmark Channel is #1 in both women (18-49) and (25-54) in Q4

No joke: The only thing that can get Granny Screens to clear old reruns of Matlock off of the DVR is Hallmark’s Countdown to Christmas so these numbers are no surprise and why Santa Screens may be leaving this in her stocking!

Hallmark Christmas movies per year (YoY change):
1) 2009 – 8
2) 2010 – 12 (↑ 50%)
3) 2011 – 12 ( 0%)
4) 2012 – 12 ( 0%)
5) 2013 – 12 ( 0%)
6) 2014 – 18 ( 50%)
7) 2015 – 21 ( 17%)
8) 2016 – 28 ( 33%)
9) 2017 – 34 ( 21%)
10) 2018 – 37 ( 9%)
11) 2019 – 40 ( 8%)

Netflix Christmas movies per year (YoY change):
1) 2014 – 1
2) 2015 – ( 0%)
3) 2016 – ( 100%)
4) 2017 – ( 150%)
5) 2018 – 10 ( 100%)
6) 2019 – 17 ( 70%)

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