How Coronavirus Is Impacting TV Viewership: The Good And The Bad

Not surprising #1: Cable news viewership is skyrocketing as more people find their daily lives impacted. Live sports typically account for ≈ 6% of viewership, and its absence is being filled with cable news (↑ 6%).

Cable news share of total TV viewership according to Nielsen:
1) 2019 – 11%
2) Week of 3/8 – 17%

Not surprising #2: Nielsen estimates that sheltering at home could lead to a 60% increase in time spent with media!

Total viewership for broadcast TV (% change) according to The Hollywood Reporter:
1) Week of 3/5 – 16.5M
2) Week of 3/12 – 17.6M (↑ 7%)

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