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How Conan O’Brien and Other Top Hosts Are Tapping Into the Podcast Revolution

Author

Michael Beach
August 28, 2019

Weekly podcast listeners according to Edison Research (YoY growth):
1) 2013 – 19M
2) 2014 – 22M (↑ 16%)
3) 2015 – 28M (↑ 27%)
4) 2016 – 36M (↑ 29%)
5) 2017 – 42M (↑ 17%)
6) 2018 – 48M (↑ 14%)
7) 2019 – 62M (↑ 29%)

Podcast advertising revenue by year (YoY growth) according to PwC:
1) 2015 – $106M
2) 2016 – $169M (↑ 59%)
3) 2017 – $314M (↑ 86%)
4) 2018 – $479M (↑ 53%)
5) 2019P – $679M (↑ 42%)
6) 2020P – $863M (↑ 27%)
7) 2021P – $1.0B (↑ 21%)

Advertising CPMs for linear radio vs. podcast:
1) Podcast – $10 – $50
2) Linear Radio – $2 – $3

Podcast universe and growth:
1) 700K+ total series
2) 2-3K new series launched each month

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