How Betting Will Change the Sports Media Business

What happened: The Supreme Court struck down a 26-year old federal law that kept sports betting outside of any state not named Nevada.

How big of a deal is this? Compare where Great Britain currently is versus the United States in terms of betting on sports.

Total population:
1) United States — 325M
2) Great Britain — 66M

Sports betting per person:
1) Great Britain — $302
2) United States (NV only) — $15

More #1: Legal Sports Betting: What it Would Mean for NFL TV Partners & Advertisers

Share of TV viewing for sports bettors:
1) Total viewers — 25%
2) Total minutes — 47%

More #2: How a Weakened ESPN Became Consumed by Politics

ESPN could be one of the biggest beneficiaries of legalized sports betting.

Big question: Will this drive sports rights fees even higher or was the anticipation of this ruling already priced into negotiations?

The post How Betting Will Change the Sports Media Business appeared first on Cross Screen Media.