How A 9-Year-Old Became The King of YouTube

Top 10 YouTube stars by earnings for 2020:
1) Ryan Kaji – $29.5M
2) MrBeast – $24.0M
3) Dude Perfect – $23.0M
4) Rhett and Link – $20.0M
5) Markiplier – $19.5M
6) Preston Arsement – $19.0M
7) #Nastya – $18.5M
8) Blippi – $17.0M
9) David Dobrik – $15.5M
10) Jeffree Star – $15.0M

Combined earnings for top 10 YouTube stars (YoY growth):
1) 2019 – $154M
2) 2020 – $200M (↑ 30%)

Key details for Ryan Kajis estimated annual income:
1) 30+ person production team
2) $30M from YouTube ads
3) ≈ $200M  from licensing toys

Flashback: Influencer Marketing Has Peaked — Here’s What’s Next

Big question: How many YouTube influencers are there?

Quick answer: 1.5M+

YouTube influencers by subscriber count (% of total) according to Mediakix:
1) >1M – 3K+ (0.2%)
2) >100K – 31K+ (2.2%)
3) >1K – 1.5M+

Example influencer CPMs on YouTube by country according to OneZero:
1) Australia – $4.80
2) United States – $4.08
3) Canada – $3.41
4) Germany – $3.05
5) United Kingdom – $2.48

Mr. Screen’s Crystal Ball: The influencer market is poised to grow. Look out for collaborations similar to Charli D’Amelio developing her drink with Dunkin.

Video: Good TikTok Creative – Charli + Dunkin

More #1: ‘MrBeast’ Explains His Plans to Help YouTube Creators Raise Equity Finance

More #2: The Beauty of 78.5 Million Followers

More #3: The Streaming Wars Will Turn into the Social Wars

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