Hollywood, Apple Said to Mull Rental Plan, Defying Theaters

The major studios (excluding Walt Disney) are exploring a way to allow consumers to stream movies at home a few weeks after they appear intheaters.

Apple and Comcast are involved in the talks.

Each rental would cost between $30 and $50.

This is a threat to theater chains. They are seeking a 10-yearrevenue split.

The exclusive period that theaters get new release movies has already shrunk to 3 months from 6 months.

Why isn’t Disney involved? Disney is focused on releasing fewer movies that are considered must watch on the big screen.

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