Here’s Why Skinny TV is Still an Experiment for Companies

Skinny bundles are the rage. One way to look at this is that 5 new national cable providers have launched in the past 2 years with a starting price under$40 compared to an average cable bill of $103.

Basic package cost by streaming cable provider:
Hulu Live — $40
DirecTV Now — $35
Sling TV — $20
PlayStation Vue — $40
YouTube TV — $35

Fox News has the highest prime time ratings on cable (2.5m) and costs the average cable subscriber $1.55/month. ESPN averages 1.9m in primetime and costs $7.86. The average cable subscriber pays 5X more per month for a channel that they are 30% less likely to watch.

What happens when the cable news channels start asking for highly monthly fees based on their increased ratings?

The post Here’s Why Skinny TV is Still an Experiment for Companies appeared first on Cross Screen Media.