Hallmark Channel to Cut Commercials by More Than Half

Hallmark plans to run 5–7 minutes of ads per hour for “Chesapeake Shores” and “Good Witch” versus an average of 15 minutes for other shows.

This will make Granny Screens very happy!

The goal:
1) Improve customer experience
2) Increase ad rates

Turner recently cut ad load for “Good Behavior” to 5 minutes from 13.

The post Hallmark Channel to Cut Commercials by More Than Half appeared first on Cross Screen Media.