FreeWheel: Q1-2019 Video Monetization Report

Key findings according to FreeWheel:
1) 60% of all “advanced TV” buys will be audience targeted by 2020 citing increased return on marketing spend.

2) Audience targeted video advertising is growing at 2X the rate of video advertising as a whole

Ad view growth:
1) Video ad views (all) - ↑ 20%
2) Video ad views (audience targeted) - ↑ 48%

Share by format:
1) Full episodes (>5m) - 57%
2) Live – 36%
3) Clips (<5m) – 7%

YoY growth by format:
1) Live – ↑ 45%
2) Full episodes (>5m) – ↑ 11%
3) Clips (<5m) – ↓ 9%

Share by device:
1) CTV/OTT – 45%
2) Mobile – 24%
3) STB VOD – 20%
4) Desktop – 11%

YoY growth by device:
1) CTV/OTT – ↑ 44%
2) Mobile – ↑ 18%
3) STB VOD – ↓ 10%
4) Desktop – ↓ 16%

Average video ad pod length (YoY change):
1) 2018-Q1 – 110s
2) 2019-Q1 – 96s (↓ 13%)

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