FreeWheel: Q1–2018 Video Monetization Report

Key findings from a recent FreeWheel study.

Digital ad views increased 34% YoY.

YoY change in share by format:
1) Live — ↑ 11%
2) Clips (<5m) — ↓ 4%
3) Full episodes (>5m) — ↓ 7%

YoY change in share by device:
1) Smartphone — ↑ 5%
2) OTT — ↑ 2%
3) Tablet — ↑ 1%
4) STB VOD — ↑ 0%
5) Desktop — ↓ 7%

More #1: The future of TV advertising in today’s digital world

More #2: Traditional TV rolls with the times, remains a viable entertainment channel to both viewers and advertisers

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