FreeWheel: 2019-Q4 U.S. video marketplace report 

Ad view growth, according to FreeWheel:
1) Video views – ↑ 17%
2) Video ad views (all) - ↑ 34%
3) Video ad views (audience targeted) – ↑ 48%
4) Video ad load – ↑ 15%

Share by format (ad views):
1) Full episodes (>5m) - 50%
2) Live – 43%
3) Clips (<5m) – 7%

YoY growth by format (ad views):
1) Live – ↑ 67%
2) Full episodes (>5m) – ↓ 2%
3) Clips (<5m) – ↓ 7%

Ad minutes/hour for streaming video that is “just right”:
1) Gen Z – 10.6
2) Millennials – 9.9
3) Gen X – 9.8
4) Matures – 7.2
5) Boomers – 6.7

Share of CTV ads by platforms:
1) Roku – 42%
2) Amazon – 24%
3) Smart TVs – 12%
4) Gaming Consoles – 9%
5) Apple TV – 9%
6) Chromecast – 3%
7) Other – 1%

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