FreeWheel: 2019-Q3 U.S. video marketplace report

Ad view growth, according to FreeWheel:
1) Video ad views (all) - ↑ 46%
2) Video ad views (audience targeted) – ↑ 34%

Quick math on ad load w/ premium video:
1) Video views – ↑ 37%
2) Video ad views – ↑ 46%
3) Video ad load – ↑ 7%

Share by format:
1) Full episodes (>5m) - 57%
2) Live – 36%
3) Clips (<5m) – 7%

YoY growth by format:
1) Live – ↑ 100%
2) Full episodes (>5m) – ↑ 25%
3) Clips (<5m) – ↑ 4%

Share by device:
1) CTV/OTT – 56%
2) Mobile – 14%
3) STB VOD – 15%
4) Desktop – 15%

YoY growth by device:
1) CTV/OTT – ↑ 110%
2) Mobile – ↑ 16%
3) STB VOD – ↑ 13%
4) Desktop – ↑ 7%

Average video ad pod length (YoY change):
1) 2018-Q3 – 95s
2) 2019-Q3 – 107s (↑ 13%)

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