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Fox Picks New Head of Ad Sales, Just as Selling Season Starts
Michael Beach
April 06, 2018
Quote from Joe Marchese — President, Advertising Revenue @ Fox Networks.
“We’re having consumers sit through almost 20 times the ads in some cases as a YouTube or Facebook might over the same period — we’re not making 20 times the money,” he said. “There’s a misconception about where people are spending time with marketing messages, and I want to get that focused.”
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