Facebook Hits 2.6 Billion Monthly Users in Q1, Cites ‘Significant’ Ad Sales Drop Because of Coronavirus Crisis

Facebook advertising revenue (YoY growth):
1) 2015-Q1 – $3.3B
2) 2016-Q1 – $5.2B (↑ 57%)
3) 2017-Q1 – $7.9B (↑ 51%)
4) 2018-Q1 – $11.8B (↑ 50%)
5) 2019-Q1 – $14.9B (↑ 26%)
6) 2020-Q1 – $17.4B (↑ 17%)

Wow: In this environment, Facebook grew advertising revenue 17% YoY.  One area of concern was operating margin dropping from 42% (in Q4) to 33%.

Quote from Mark Zuckerberg – CEO @ Facebook:“This economic pullback has certainly reinforced for me the importance of maintaining high margins.”

Facebook advertising revenue per user in the U.S. and Canada (YoY growth):
1) 2015-Q1 – $9.98
2) 2016-Q1 – $11.86 (↑ 20%)
3) 2017-Q1 – $16.56 (↑ 40%)
4) 2018-Q1 – $23.14 (↑ 40%)
5) 2019-Q1 – $29.69 (↑ 28%)
6) 2020-Q1 – $33.45 (↑ 13%)

Facebook daily active users in the U.S. & Canada (YoY growth):
1) 2015-Q1 – 161M
2) 2016-Q1 – 173M (↑ 7%)
3) 2017-Q1 – 182M (↑ 5%)
4) 2018-Q1 – 185M (↑ 2%)
5) 2019-Q1 – 186M (↑ 1%)
6) 2020-Q1 – 195M (↑ 5%)

Quick math on Facebook advertising costs:
1) Ad revenue – ↑ 17%
2) Impressions – ↑ 39%
3) CPMs – ↓ 16%

Big question: In light of the drop in CPMs, should we launch a GoFundMe for Zuck?

Quick answer: No. CPMs on Facebook were up 90% last year!

More: This Is the Guy Who’s Taking Away the Likes

The post Facebook Hits 2.6 Billion Monthly Users in Q1, Cites ‘Significant’ Ad Sales Drop Because of Coronavirus Crisis appeared first on Cross Screen Media.