Facebook Courts Video Makers for ‘Watch’ Tab With Financial Incentives

The digital video market is currently estimated at $13b. Facebook’s launch of Watch video platform should accelerate that.

What is Facebook Watch? Facebook is launching a dedicated video tab that will focus on high-quality, scripted videocomparable to what you would find on TV.

Facebook Watch will initially launch with 40 shows from the likes of:
1) A&E Networks
2) Hearst
3) National Basketball Association
4) Business Insider
5) Mashable
6) National Geographic
7) BuzzFeed
8) Business Insider
9) Tastemade
10) Condé Nast Entertainment

Shows will be episodic and have ad breaks.

More on this topic. Facebook Watch Is Death to Old TV Measurement and Birth of Audience Parting

Why is this important? Time spent on Netflix has grown 669% over the past five years while most traditional networks have seen declines. Facebook Watch provides an additional choice.

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